Comments for Performable Blog http://blog.performable.com Convert visitors into customers Tue, 31 Aug 2010 21:05:11 +0000 hourly 1 http://wordpress.org/?v=abc Comment on Headlines That Teach You Something by How to Write Know-It-All Headlines http://blog.performable.com/headlines-that-teach-you-something/comment-page-1/#comment-394 How to Write Know-It-All Headlines Tue, 31 Aug 2010 21:05:11 +0000 http://blog.performable.com/?p=687201683#comment-394 [...] are often lists or steps that readers can quickly follow along with. Unlike content described by headlines that teach, which digs deeper, know-it-all content is usually quick to read. If you are having trouble coming [...] [...] are often lists or steps that readers can quickly follow along with. Unlike content described by headlines that teach, which digs deeper, know-it-all content is usually quick to read. If you are having trouble coming [...]

]]> Comment on Ten Easy Ways To Improve Your Landing Page Conversions by Andres Max http://blog.performable.com/ten-easy-ways-to-improve-your-landing-page-conversions/comment-page-1/#comment-352 Andres Max Fri, 27 Aug 2010 20:08:45 +0000 http://blog.performable.com/?p=687201697#comment-352 Very nice compilation here, you can play around with most of the items here tweaking them a bit to do split testing and watch your numbers! Very nice compilation here, you can play around with most of the items here tweaking them a bit to do split testing and watch your numbers!

]]> Comment on The Optimizer’s Guide to Google Adwords: Landing Page Quality by Ten Easy Ways To Improve Your Landing Page Conversions http://blog.performable.com/the-optimizer%e2%80%99s-guide-to-google-adwords-landing-page-quality/comment-page-1/#comment-345 Ten Easy Ways To Improve Your Landing Page Conversions Thu, 26 Aug 2010 21:12:11 +0000 http://blog.performable.com/?p=687201661#comment-345 [...] be get information relating directly to what they clicked on. Learn more about landing page quality here. 2. Your headlines must be clear and concise Your landing page headline is one of the first things [...] [...] be get information relating directly to what they clicked on. Learn more about landing page quality here. 2. Your headlines must be clear and concise Your landing page headline is one of the first things [...]

]]> Comment on Testimonials: The Value of Being Authentic by Ten Easy Ways To Improve Your Landing Page Conversions http://blog.performable.com/testimonials-the-value-of-being-authentic/comment-page-1/#comment-344 Ten Easy Ways To Improve Your Landing Page Conversions Thu, 26 Aug 2010 20:58:39 +0000 http://blog.performable.com/?p=687201628#comment-344 [...] ways to build trust: -Testimonials (personal and well written). Learn more about testimonials here. -3rd party trust and security certification (Better Business Bureau, VeriSign, etc.) -Press [...] [...] ways to build trust: -Testimonials (personal and well written). Learn more about testimonials here. -3rd party trust and security certification (Better Business Bureau, VeriSign, etc.) -Press [...]

]]> Comment on The Optimizer’s Guide to Google AdWords: Display URL Strategy by Jonathan K http://blog.performable.com/the-optimizer%e2%80%99s-guide-to-google-adwords-display-url-strategy/comment-page-1/#comment-243 Jonathan K Sun, 22 Aug 2010 18:02:56 +0000 http://blog.performable.com/?p=687201684#comment-243 Great article. While I've never actually done any AdWords advertising, I can see how these small things really make a difference. One thing worth adding is that URLs that include searched keywords appear bolded. In the example above, BennettCarSales.com will be bolded if someone were to search for that exact phrase. Since that's not very likely, using BennettCarSales.com/Corolla and targeting the keyword "corolla" will bold that part of the path. Having that stick out right away could make a huge difference in your conversion rate. Download a PDF of the AdWords Fundamentals exam straight from my Dropbox. The section on optimizing ad text can be found on page 60: http://bit.ly/aXEhUh Great article. While I’ve never actually done any AdWords advertising, I can see how these small things really make a difference.

One thing worth adding is that URLs that include searched keywords appear bolded. In the example above, BennettCarSales.com will be bolded if someone were to search for that exact phrase. Since that’s not very likely, using BennettCarSales.com/Corolla and targeting the keyword “corolla” will bold that part of the path. Having that stick out right away could make a huge difference in your conversion rate.

Download a PDF of the AdWords Fundamentals exam straight from my Dropbox. The section on optimizing ad text can be found on page 60: http://bit.ly/aXEhUh

]]> Comment on The Optimizer’s Guide to Google Adwords: How SEM works by Google AdWords: Display URL Strategy http://blog.performable.com/the-optimizers-guide-to-google-adwords-how-sem-works/comment-page-1/#comment-191 Google AdWords: Display URL Strategy Fri, 20 Aug 2010 16:01:36 +0000 http://blog.performable.com/?p=687201575#comment-191 [...] talk about a display URL strategy he shared with me recently (after posting a comment on my post  How SEM Works). I hope you find it as useful as I have. – [...] [...] talk about a display URL strategy he shared with me recently (after posting a comment on my post  How SEM Works). I hope you find it as useful as I have. – [...]

]]> Comment on Get the Best Free Traffic for your Landing Pages by Click Here For Free iPhone http://blog.performable.com/452936459/comment-page-1/#comment-187 Click Here For Free iPhone Fri, 20 Aug 2010 12:42:36 +0000 http://blog.performable.com/post/452936459#comment-187 Have to say, thanks unbelievably for your site!! Pretty rare to find a decent website which isn't just trying to scam you anymore :P I've already written it down so I can come back to it! :) Have to say, thanks unbelievably for your site!!
Pretty rare to find a decent website which isn’t just trying to scam you anymore :P

I’ve already written it down so I can come back to it! :)

]]> Comment on 5 Tips To Supercharge Your Call-To-Action Buttons by 5 Fundamentals of Call-to-Action Buttons http://blog.performable.com/5-tips-to-supercharge-your-call-to-action-buttons/comment-page-1/#comment-137 5 Fundamentals of Call-to-Action Buttons Tue, 17 Aug 2010 23:38:11 +0000 http://blog.performable.com/?p=687201670#comment-137 [...] Performable blog posted “5 Tips to Supercharge Your Call-to-Action Buttons” here. These tips are rock-bottom [...] [...] Performable blog posted “5 Tips to Supercharge Your Call-to-Action Buttons” here. These tips are rock-bottom [...]

]]> Comment on The Optimizer’s Guide to Google Adwords: Landing Page Quality by adwords landing page http://blog.performable.com/the-optimizer%e2%80%99s-guide-to-google-adwords-landing-page-quality/comment-page-1/#comment-94 adwords landing page Mon, 16 Aug 2010 17:14:10 +0000 http://blog.performable.com/?p=687201661#comment-94 Nice info, I'll be linking to this post. Thanks! Nice info, I’ll be linking to this post.
Thanks!

]]> Comment on Why Writing Weekly E-mails Is Like Baking A Cake by food service manager http://blog.performable.com/why-writing-weekly-e-mails-is-like-baking-a-cake/comment-page-1/#comment-69 food service manager Sun, 15 Aug 2010 06:13:24 +0000 http://blog.performable.com/?p=687201630#comment-69 Considerably, this great article is in reality the freshest about this worthy matter. I agree with your conclusions and will thirstily look forward to your incoming updates. Expressing thank you will not just be sufficient, to the astonishing clarity in your writing. Let me immediately get your rss to stay privy of any kind of updates. Authentic work and much success in your business enterprise! Considerably, this great article is in reality the freshest about this worthy matter. I agree with your conclusions and will thirstily look forward to your incoming updates. Expressing thank you will not just be sufficient, to the astonishing clarity in your writing. Let me immediately get your rss to stay privy of any kind of updates. Authentic work and much success in your business enterprise!

]]> Comment on How to Write 7 Types of Catchy Headlines by Giridhar http://blog.performable.com/how-to-write-7-types-of-catchy-headlines/comment-page-1/#comment-56 Giridhar Thu, 12 Aug 2010 07:55:28 +0000 http://blog.performable.com/?p=687201665#comment-56 Thats a very interesting writeup. I have never thought about headlines in this angle. Maybe ill keep it in mind when i write my blogs Thats a very interesting writeup. I have never thought about headlines in this angle. Maybe ill keep it in mind when i write my blogs

]]> Comment on The Optimizer’s Guide to Google Adwords: How SEM works by Australian SEO Company http://blog.performable.com/the-optimizers-guide-to-google-adwords-how-sem-works/comment-page-1/#comment-54 Australian SEO Company Thu, 12 Aug 2010 04:26:48 +0000 http://blog.performable.com/?p=687201575#comment-54 good article, you quite made it clear on how paid ads are shown or how they rank on top of each other, Google Adwords advertisers should absolutely make sure they made the advertisements with high quality good article, you quite made it clear on how paid ads are shown or how they rank on top of each other, Google Adwords advertisers should absolutely make sure they made the advertisements with high quality

]]> Comment on Why A/B Testing isn’t just about Small Changes by Chad Summerhill http://blog.performable.com/why-ab-testing-isnt-just-about-small-changes/comment-page-1/#comment-52 Chad Summerhill Wed, 11 Aug 2010 07:17:22 +0000 http://blog.performable.com/?p=687201659#comment-52 We've been doing exactly what you've described. At first we heard a lot of, "...you won't know which change was responsible for the improvement..." Turns out it doesn't matter if you can get from a 15% conversion rate to over 30% (site avg) with a years worth of testing. You can try to know everything later, go for the big wins today. We've been doing exactly what you've described. At first we heard a lot of, “…you won't know which change was responsible for the improvement…” Turns out it doesn't matter if you can get from a 15% conversion rate to over 30% (site avg) with a years worth of testing. You can try to know everything later, go for the big wins today.

]]> Comment on Button Color Test: Red beats Green by sarahdoody http://blog.performable.com/631526233/comment-page-1/#comment-47 sarahdoody Sat, 07 Aug 2010 01:22:09 +0000 http://blog.performable.com/post/631526233#comment-47 I think what's most intriguing about this whole post is the idea that maybe it's not about driving more traffic to a page, maybe it's about optimizing the efficiency of the page. <br><br>On thing that we're afforded in our industry is the ability to change things so rapidly. Most of the time, I think we tend to change an entire page or strategy, rather than focusing on the details such as the color of a button. <br><br>With all the tools available to measure the details, there's no reason why we can't find where/how to create efficiency ... great reminder that efficiency is in the details. I think what's most intriguing about this whole post is the idea that maybe it's not about driving more traffic to a page, maybe it's about optimizing the efficiency of the page.

On thing that we're afforded in our industry is the ability to change things so rapidly. Most of the time, I think we tend to change an entire page or strategy, rather than focusing on the details such as the color of a button.

With all the tools available to measure the details, there's no reason why we can't find where/how to create efficiency … great reminder that efficiency is in the details.

]]> Comment on How to Write 7 Types of Catchy Headlines by Richard Aronofsky http://blog.performable.com/how-to-write-7-types-of-catchy-headlines/comment-page-1/#comment-46 Richard Aronofsky Fri, 06 Aug 2010 23:26:13 +0000 http://blog.performable.com/?p=687201665#comment-46 Thanks, I may try these. Thanks, I may try these.

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